TEAM McLAREN MERCEDES AND HENKEL
Published by Tikna on Wednesday, February 22, 2006 at 2/22/2006 08:54:00 pm
Woking, Great Britain, Tuesday 21st February 2006: Team McLaren Mercedes is pleased to announce that long-term Partner Henkel has extended its Partnership with the team in a new multi-year agreement.
The partnership began in 1995 through the Loctite® brand. Henkel will continue to be an Official Supplier, but the Henkel logo has moved to the more visible top position on the rear wing end plate of the two MP4-21 racing cars.
The MP4-21 race cars are strengthened by a broad range of Henkel’s high-strength Loctite® brand adhesives, securing everything from threaded bolts to wiring. Already in the design phase, engineers at McLaren Racing consult with Henkel to determine the best-suited products to meet the distinct demands of any particular application. In all, more than 100 different applications of Henkel products help the car hug the track and withstand immense G-forces, torsion levels, vibrations and shocks. Even the light-weight, sturdy carbon-fibre composite bodywork that makes up 80 percent of the MP4-21 is constructed using Henkel know-how. Here, products such as Henkel’s Frekote® B-15 sealer and Hysol EA9686 film adhesive give the team the flexibility they need in moulding the car’s aerodynamic shapes.
“Through our relationship with Team McLaren Mercedes, Formula One acts as the ideal proving ground for us”, says Jochen Krautter, Executive Vice President, Henkel Technologies. “As world market leader we can put our products to the test at the pinnacle of motor racing and at the same time, demonstrate how they successfully perform even in extreme conditions.”
With Henkel as an Official Supplier, Team McLaren Mercedes can draw on the complete resources of the world’s leading supplier of adhesives, sealants and surface treatment products – with access to some 5,000 to 6,000 Henkel Technologies products used by leading manufacturers across all industries.
“In Formula One racing, having the right technologies and partners is as integral as having the right drivers and team,” explains Team McLaren Mercedes CEO Martin Whitmarsh. “Henkel is a leader in its field and brings to our program a broad range of expertise, new ideas and solutions that help us get an edge on the competition.”
McLaren Press Release